An advertising video is a powerful audio- visual medium in order to be created for a product, company or a brand. The AD Video is one of the smartest ways to showcase our talent and creativity in few minutes.
There are few tips to Create Effective Advertising Video
Making a Brief ADS:
Advertising videos are usually of short video length, may be of 30 seconds to one minute. If the advertisement prolong for more than a minute, it may look odd and boring. In order to avoid it, we can make use of short ads that convey the message in a most interesting way.
Make a Ad Video:
The making of Ad video must be of interesting and it must convey the message in a right way. The ad video can be made for product or brand or for a company. It should be visual appealing and it should look sensible to the audience. It can be funny but not like a jokey ad video.
Using Clear Language:
The usage of clear language is most important aspect of creating advertising videos. The clear language used in the ads conveys the message clearly and thereby not confusing the audience about any product or brand.
The Product Explainer video is all about showcasing a product. It can be like a TV commercial ad which completely focus on the product or a brand. The Product Explainer video can be of 30 seconds time limit.
It can be used in online social websites, in showrooms, exhibitions and it can be mailed to customers too.
The target audiences for product explainer video are potential and online customers, distributors and retailers.
A Corporate video can be defined as video that is made for the soul purpose of corporate image or identity of an organization. It says about important aspects of an organization’s values, philosophy, ethics and other services of the company.
The target audiences for corporate video are Stock holders, Investors, Business Analyst, Bankers, Clients, Potential Business Partners and Company employees.
The difference between a Product explainer video and Corporate video is that Product Explainer video just deals about product or brand but the corporate video deals completely about an organization or a company. Corporate video builds corporate or brand image of any organization or a company.
An Infographic product video is about visual form of data and knowledge in audio and video (AV) format. The video length is about 90 seconds. It’s really an interesting and entertaining combination of audio and video. The audience can easily make an emotional attachment to the message conveyed in info graphic video and they will share to friends and it can be viewed multiple times.
When we speak about infographic product video, it mainly speaks about any product or brand, its special features and the usage of product to consumer. The need to make an infographic product video is to promote any product or brand in social media sites such as Facebook, Twitter, and YouTube.
It can be said in other way as to create a product or brand awareness about the product. The AV format has got a high impact than any other format such as audio. The presentation of infographic product video must be in AV Format in order to make high impact on audience.
The main need of infographic product video is to create product or brand awareness and to market it in a right way through various online social media websites.
The length of any video is based upon the type of video that is made and the purpose of making the video. The optimum length of any video should be of 45 seconds up to 2 minutes. It is necessary to know that how long each type of video may prolong based on the need that the video is done for it. The real answers behind how long a video should be…will be decided upon two factors.
To be short and precise
It depends on the type of video
Hitting the play button:
The audience will decide about before clicking on play button apart from the excellent quality of your product or brand. It will be decided by two main factors such as the thumbnail of video and the length of the video.
The various type of videos which are made and used for unique purposes. The four types of videos are
There are lot of different type of tutorials and explainer videos which promote and enhance the product or brand image and identity. The length of the video should be 45 to 90 seconds which make it more interesting and grab the attention of the viewers.
The creative commercial ad video which is mainly broadcasted in television and online video channels such as YouTube, Vimeo should not be more than minute. To be simple and clear, it should be so short such as 10 seconds or 15 seconds because broadcasting an ad is so expensive which may cost lakhs of rupees per second of the actual video length.
A corporate video can be simply defined as a video which is created and produced by a business firm or an organization. It’s mainly used to promote and create brand or corporate awareness and identity. Corporate video can be used in a business setting for presentations to employers and clients.
The testimonials type of video is informative video format. It involves information about the product or brand along with customer’s testimonials mentioned in the video.
The length of the video depends upon the type, use and marketing of the video. It also concerns with how well it is presented to the audience in an attractive way. The video length will create strong brand or corporate image and identity about the product, brand or company.
Corporate video refers to making of audio-visual corporate video material which is produced primarily for the usage of creating a brand or corporate identity of a company, corporation or organization.
The video production involves three basic steps in creating any video. The corporate video production process includes
It is critical and important to create an attractive and interesting corporate video. It should be short, catchy and convey meaning to the viewers. There are few steps involved in three stages of video production.
The pre-production is the Initial and Important step in video production process which involves Setting or fixing a budget, Developing the creative part of video, Writing a script, Create a shot list, Creating storyboard, Finding out locations, Determining required equipment needs, Casting for making video and Schedule the shoot for the video.
The production process involves complete shooting schedule starts right from first day till the last day of shoot. There is still lot of work to be at production stage of video making. The work includes Setting up lights, Camera roll on and directing the actors and Getting B-roll footage or video patch work like establishment shot of location.
Once the video shoot is completed, the post production process begins. Some people thinks that just editing is a key factor of post-production process, but it involves major process such as sound mixing design and mixing, voice over work….the important post production process are Video Editing, Sound Design and Mixing, Voice over work, Special Effects and Color and Graphics and Text.
The video can be short, catchy and more interesting to viewers in order to convey the content of the video. The duration should be five to ten minutes to convey the video in an effective and interesting way.
A corporate video can be simply defined as a video which is produced by a business firm or an organization. It’s mainly used to promote company’s brand. Corporate videos which can be used in a business scenario have got many different purposes.
Employee’s Training, instructional and safety videos.
New product or service demonstrations
Client and customer testimonial videos
Event or activity event summaries
Interview with company leaders
Company’s intro profile to potential clients or customers.
There are three key factors which focus on the importance of corporate video in the world of business
Different ways to Consume the information:
There are different ways to consume information such as reading the written text or company blog. The most effective way to consume information is to see a video. Most of the senior executives in company would like to watch video than reading.
A corporate video can boost your company profile through online and social media marketing strategy and through company’s official websites.
The videos can be easy shared through company’s email account and can be easily posted on company website and other social media sites.
Creating brand strategy and awareness using videos:
If we are sharing a corporate video, the company’s brand must be embedded in the message along with video. It is always essential to include complete profile details in your video. The building of branding awareness of your company through corporate videos will help to create uniqueness for your company which will be compared with the competitors in any industry by the viewers.
Corporate videos have different purposes such as to gain new customers, recruiting new employees, to increase sell new products or services and others are simply to increase brand awareness among a targeted audience.
The corporate video has got an emotional appeal and the purchasing decisions of customers are emotionally connected because we are rational beings. Most of the corporate video is so analytical and boring. If you want to reach anyone, it should connect with the emotional level throughout the video. It will grab attention till it ends.