Explainer videos are considered to be as vital marketing tool for any kind of business. The explainer video is essential factor to promote any business to the mass audience.
Here are various reasons why a business needs an explainer video
Explain the product or service in seconds
Boost all of the marketing campaigns
Help to build personal brand
Increase product sales
Explain the product or service in seconds:
It is highly important to explain that the business idea to the consumer quickly and thereby reaching mass audience in short span of time.
Boost marketing campaigns:
The explainer video which is made for business can able to boost all the marketing campaigns such as social media websites, digital and in person marketing. If the explainer video can boost the marketing campaign of any business and thereby increasing the sales and brand value of the company.
Build Personal Brand:
The explainer video can help to build the personal brand for any business. Personal branding is all about giving a unique identification and standout among other companies doing similar business or various other businesses.
Increase Product Sales:
The explainer video helps to increase product sales for a business just by explaining the product to the mass audience in a short span of time.
An advertising video is a powerful audio- visual medium in order to be created for a product, company or a brand. The AD Video is one of the smartest ways to showcase our talent and creativity in few minutes.
There are few tips to Create Effective Advertising Video
Making a Brief ADS:
Advertising videos are usually of short video length, may be of 30 seconds to one minute. If the advertisement prolong for more than a minute, it may look odd and boring. In order to avoid it, we can make use of short ads that convey the message in a most interesting way.
Make a Ad Video:
The making of Ad video must be of interesting and it must convey the message in a right way. The ad video can be made for product or brand or for a company. It should be visual appealing and it should look sensible to the audience. It can be funny but not like a jokey ad video.
Using Clear Language:
The usage of clear language is most important aspect of creating advertising videos. The clear language used in the ads conveys the message clearly and thereby not confusing the audience about any product or brand.
The Product Explainer video is all about showcasing a product. It can be like a TV commercial ad which completely focus on the product or a brand. The Product Explainer video can be of 30 seconds time limit.
It can be used in online social websites, in showrooms, exhibitions and it can be mailed to customers too.
The target audiences for product explainer video are potential and online customers, distributors and retailers.
A Corporate video can be defined as video that is made for the soul purpose of corporate image or identity of an organization. It says about important aspects of an organization’s values, philosophy, ethics and other services of the company.
The target audiences for corporate video are Stock holders, Investors, Business Analyst, Bankers, Clients, Potential Business Partners and Company employees.
The difference between a Product explainer video and Corporate video is that Product Explainer video just deals about product or brand but the corporate video deals completely about an organization or a company. Corporate video builds corporate or brand image of any organization or a company.
An Infographic product video is about visual form of data and knowledge in audio and video (AV) format. The video length is about 90 seconds. It’s really an interesting and entertaining combination of audio and video. The audience can easily make an emotional attachment to the message conveyed in info graphic video and they will share to friends and it can be viewed multiple times.
When we speak about infographic product video, it mainly speaks about any product or brand, its special features and the usage of product to consumer. The need to make an infographic product video is to promote any product or brand in social media sites such as Facebook, Twitter, and YouTube.
It can be said in other way as to create a product or brand awareness about the product. The AV format has got a high impact than any other format such as audio. The presentation of infographic product video must be in AV Format in order to make high impact on audience.
The main need of infographic product video is to create product or brand awareness and to market it in a right way through various online social media websites.
The creating or making a video is a complex video process and it involves huge team work. The creation of high quality video content is still a large investment because it involves both creative and technical inputs to make effective video.
The two main factors which affect the total cost of the video are
The number of locations which are used for making videos
The shoot length which means number of shooting days for which the entire production will cost for the team.
Crew and Talent:
The entire crew which is headed by the director to make video which includes producer, director of photography, gaffer, grip, sound recordist, on spot editors and production assistant. If the crew is big, the expense for making video will be obviously big one. It is basically a big crew set working for Hollywood superhero movie. The effective video making involves a great talent of direction and the entire team. It’s the talent of the entire team which makes the video to be shooted within planed shooting days which will save a big money for production and thereby delivering a high quality video.
The equipment used for making video will come into account when it concerns with the production budget of the video. The most important aspect of making an effective video is choosing and using good or great camera equipment and lighting which is needed to make a good video for any requirements.
Production design/ Art direction:
The production design is an important part of team because they always monitor the budget of the video making as per number of shooting days. They tend to maintain an equalizing balance between number of shooting days with production value of making video.
The art direction for making video is so vital because they enhance the aesthetic value of the video. They coordinate with all the departments of video making team.
Location, transportation, set costs and food:
The location, transportation, set costs and food are the basic requirements for any team to make effective video making. It should be properly planned in order to use the production cost in an effective manner. It’s also an important factor that may increase the production value to make an effective video.
These are the factors which makes video as a most expensive making medium than any other media such radio jingles, digital posters and print ads.
An explainer video is a short animated idea that focuses on explaining a business idea in a simple and engaging way by the usage of clear and precise language, making a visually appealing and eye catchy visuals that quickly grab the attention and attracts the viewers.
The various types of explainer videos are
Live action explainer videos which is an no-animated promotional video explaining your business’s product or service
Animation explainer videos which are a high fame explainer video where animation is the most preferred format to explain services.
Whiteboard explainer videos are an explainer video in which animation is hand drawn and erased on a whiteboard.
Kick starter explainer videos which are made for new companies and it is a regular one about the product or service.
The main characters of explainer videos are
Short- explainer videos are short and straight forward, Simple- it conveys simple and clear message, Focused on target audience and their problems, High quality, Animated characters, Branding colors and Music and Professional voice over work.
The major four benefits of making an explainer video are
Explainer videos can explain about business idea within seconds
It can Boost your online visibility and viewership
It can Increase conversions
It will Build your product or brand awareness
When we make the explainer video for our product or service, it is significantly important it must be 100% customized and easily accessed to the needs of target audience.
Corporate video refers to making of audio-visual corporate video material which is produced primarily for the usage of creating a brand or corporate identity of a company, corporation or organization.
The video production involves three basic steps in creating any video. The corporate video production process includes
It is critical and important to create an attractive and interesting corporate video. It should be short, catchy and convey meaning to the viewers. There are few steps involved in three stages of video production.
The pre-production is the Initial and Important step in video production process which involves Setting or fixing a budget, Developing the creative part of video, Writing a script, Create a shot list, Creating storyboard, Finding out locations, Determining required equipment needs, Casting for making video and Schedule the shoot for the video.
The production process involves complete shooting schedule starts right from first day till the last day of shoot. There is still lot of work to be at production stage of video making. The work includes Setting up lights, Camera roll on and directing the actors and Getting B-roll footage or video patch work like establishment shot of location.
Once the video shoot is completed, the post production process begins. Some people thinks that just editing is a key factor of post-production process, but it involves major process such as sound mixing design and mixing, voice over work….the important post production process are Video Editing, Sound Design and Mixing, Voice over work, Special Effects and Color and Graphics and Text.
The video can be short, catchy and more interesting to viewers in order to convey the content of the video. The duration should be five to ten minutes to convey the video in an effective and interesting way.
A corporate video can be simply defined as a video which is produced by a business firm or an organization. It’s mainly used to promote company’s brand. Corporate videos which can be used in a business scenario have got many different purposes.
Employee’s Training, instructional and safety videos.
New product or service demonstrations
Client and customer testimonial videos
Event or activity event summaries
Interview with company leaders
Company’s intro profile to potential clients or customers.
There are three key factors which focus on the importance of corporate video in the world of business
Different ways to Consume the information:
There are different ways to consume information such as reading the written text or company blog. The most effective way to consume information is to see a video. Most of the senior executives in company would like to watch video than reading.
A corporate video can boost your company profile through online and social media marketing strategy and through company’s official websites.
The videos can be easy shared through company’s email account and can be easily posted on company website and other social media sites.
Creating brand strategy and awareness using videos:
If we are sharing a corporate video, the company’s brand must be embedded in the message along with video. It is always essential to include complete profile details in your video. The building of branding awareness of your company through corporate videos will help to create uniqueness for your company which will be compared with the competitors in any industry by the viewers.
Corporate videos have different purposes such as to gain new customers, recruiting new employees, to increase sell new products or services and others are simply to increase brand awareness among a targeted audience.
The corporate video has got an emotional appeal and the purchasing decisions of customers are emotionally connected because we are rational beings. Most of the corporate video is so analytical and boring. If you want to reach anyone, it should connect with the emotional level throughout the video. It will grab attention till it ends.