A corporate video can be simply defined as a video which is produced by a business firm or an organization. It’s mainly used to promote company’s brand. Corporate videos which can be used in a business scenario have got many different purposes.
- Employee’s Training, instructional and safety videos.
- Investor presentations
- New product or service demonstrations
- Client and customer testimonial videos
- Event or activity event summaries
- Live webcasting
- Interview with company leaders
Company’s intro profile to potential clients or customers.
There are three key factors which focus on the importance of corporate video in the world of business
Different ways to Consume the information:
There are different ways to consume information such as reading the written text or company blog. The most effective way to consume information is to see a video. Most of the senior executives in company would like to watch video than reading.
A corporate video can boost your company profile through online and social media marketing strategy and through company’s official websites.
The videos can be easy shared through company’s email account and can be easily posted on company website and other social media sites.
Creating brand strategy and awareness using videos:
If we are sharing a corporate video, the company’s brand must be embedded in the message along with video. It is always essential to include complete profile details in your video. The building of branding awareness of your company through corporate videos will help to create uniqueness for your company which will be compared with the competitors in any industry by the viewers.
Corporate videos have different purposes such as to gain new customers, recruiting new employees, to increase sell new products or services and others are simply to increase brand awareness among a targeted audience.
The corporate video has got an emotional appeal and the purchasing decisions of customers are emotionally connected because we are rational beings. Most of the corporate video is so analytical and boring. If you want to reach anyone, it should connect with the emotional level throughout the video. It will grab attention till it ends.