How Long My Video Should Be??

corporate video

The length of any video is based upon the type of video that is made and the purpose of making the video. The optimum length of any video should be of 45 seconds up to 2 minutes. It is necessary to know that how long each type of video may prolong based on the need that the video is done for it. The real answers behind how long a video should be…will be decided upon two factors.

  • To be short and precise
  • It depends on the type of video

Hitting the play button:

The audience will decide about before clicking on play button apart from the excellent quality of your product or brand. It will be decided by two main factors such as the thumbnail of video and the length of the video.

The various type of videos which are made and used for unique purposes. The four types of videos are

Explainer Videos:

There are lot of different type of tutorials and explainer videos which promote and enhance the product or brand image and identity. The length of the video should be 45 to 90 seconds which make it more interesting and grab the attention of the viewers.

Commercial Ads:

The creative commercial ad video which is mainly broadcasted in television and online video channels such as YouTube, Vimeo should not be more than minute. To be simple and clear, it should be so short such as 10 seconds or 15 seconds because broadcasting an ad is so expensive which may cost lakhs of rupees per second of the actual video length.

Corporate Videos:

A corporate video can be simply defined as a video which is created and produced by a business firm or an organization. It’s mainly used to promote and create brand or corporate awareness and identity. Corporate video can be used in a business setting for presentations to employers and clients.

Testimonials:

The testimonials type of video is informative video format. It involves information about the product or brand along with customer’s testimonials mentioned in the video.

The length of the video depends upon the type, use and marketing of the video. It also concerns with how well it is presented to the audience in an attractive way. The video length will create strong brand or corporate image and identity about the product, brand or company.

 

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