How To Shoot Product Video For Your Company

product video

Video marketing reach the target audience better than comparative to other marketing tools. All must know the fact that “picture speaks soundly”. This results in cultivating achievable results. So that only successful or yet to be successful business companies are engaging in doing video marketing to reach audience. If you plan do the video marketing services for your own company, hire the best video production company for best results. One has to give effective inputs to come up with the quality results. Get in touch with the experienced video production company.

Product video is about the company’s products or services. It is differed from corporate or social video. For example “xyz” is the successful business company in London. Social video focuses solely on promotional aspects. Corporate video focus only the company’s culture, vision and mission. Product video is about “xyz” products & services. The running time of product video lasts for 10 minutes. It can be produced for company employees and target audience. Product must be explained from A to Z in video along with the production stages. You need to explain
Why the product is produced?
To whom the product is produced?
Benefits of the product to its target customers?

The production design must be good as it induce the viewers’ to buy the product from the market place. Viewers’ should understand the company product in well-defined manner. The production design must not confuse the end users in determining aim of the video. The content plays a crucial role in video marketing. Good Content completes the video in result oriented mode. Without writing the supportive content, a video can’t achieve its results. One has to know that a good video needs a supportive content.

A product video has to talk elaborately about the products & services. A product video has to explain the message very elaborately and in very simple manner. To build the product’s image, video marketing tool is mandatory.

Our Sample videos are…



Four Basic Rules For a Corporate Video

corporate video

The world enjoys the rapid development of digital technology. Digitalization makes every business entrepreneur to market their service easily, effectively and quickly. It is understandable that digital marketing benefiting the business persons namelessly. Video marketing is one of the useful tools in digital marketing.Successful Business Company has to invest more number in video marketing strategy to increase the profit. Video making codes are available to shoot & upload management oriented video. Let’s see some of the don’ts in crafting perfect video.

Mind the running time:

The corporate video should be lesser than 15 minutes. It has to very simplify to suit the taste of employees or management. The time consumption makes the major part in crafting the business video. More running time results in boring the viewers.

Don’t pitch more informative:

Giving more information results in confusing the audience. Just give important points. Little info. Only fixes in viewers mind. Too much info. fixes viewers mind with no information. Discuss with your team and be selective in crafting the video.

Tell your story for internal environment:

Craft your corporate story for internal business environment. Tell as it is apt to business employees, management and executives. Story telling should be good. As a business person, you must know the difference between promotional video and corporate video. Promotional video targets the audience and made only for marketing wherever corporate video is made for internal purpose.

Be patient till completion:

Whether you craft video for people or employees, you need to be patient until the completion. If you hurry up the project means, you may not achieve guaranteed output. To get better result, be patient till the end. Neatly shoot the video and edit as per the standard.

Craft and share business videos to your needs.



Difference Between Corporate Video & Promo Video

corporate video


In the present technological world, every one relies up-on electronic gadgets to get the job done. Video marketing is the favorite term for almost all people in the business world. Are you successfully running a business? If your answer is ‘Yes’ means open account in social media platforms to create & upload promotional videos about your business. You are able to reach thousands of people within less than a second in opening profile account in SMP.

Do you know the difference between promotional & corporate video? Corporate video means video is created for the company people. Promotional video is created for the public people. Promotional video is about history of a business, benefits & how it emotionally connects with employees & people. In less than 5 minutes, it tells completely about the company vision & mission in good format. Satisfaction is the main point after watching the promotional video.

Promotional video is mainly for marketing & promotion. Promotional video is customized as per the taste of audience. It has customized colors, storytelling concepts, ingredients etc. Have a glimpse of many promotional business videos in social media platforms. The story telling concept is differed from business to business.

Corporate video is mainly created for business employees whether technical or non-technical. It can be customized as per the business language to suit the business people. The corporate video must be blended with the corporate language. It has to be informative blended with the promotional concept. Kindly, check with the video company whether it is standardized in planning & creating promotional and corporate video for business enterprises. Don’t forget to ask the budget in creating videos for your establishment.

Why Animated Video Is The Best Strategy For Social Media

animated video

In the digitalized era, everyone relies upon the digital gadgets and its applications. Definitely, the invention of social media application has changed the way of interaction. A study says that global people spent more time on social media sites than in spending time with their mobile phones. This clearly states that the present generation of people feel good in sharing information to others.

Actually, people shares entertaining, useful and beneficial content on the sites. If you upload people focused corporate profile video means without questionable it will be shared in other networking sites. But, one should follow the ‘Rules of video making’ to get more shares and clicks.

As a business person, one should be recommended to create and upload business video with lot of animated contents. Animation has taken the technology to the next level. Do you know one thing? Animated contents can capture the human minds very faster than normal video? Storytelling is the important characteristic for business video.

Animation add artistic elements to the business video if added. Almost all the business companies engaged in making corporate or process video by adding the animatic elements. Survey says that animation movies make huge profits than any other movies in cine industry. Overall, it is cleared that business video should be animatic to get more shares in social media sites.

What Is The Right Video Marketing Strategy For Startup Business?



A video marketing strategy can be differed from startup business to established business. Kindly, understand that the strategy can be differed but the output result must be brilliant. Are you going to shoot up your business enterprise? Have knowledge about social media marketing. In today’s context, SMM helps to cultivate business profits tremendously. Video marketing comes under the umbrella term of Social Media Marketing. Execute SMM for your business by now to reach your audience. Reaching your target audience is the main aim of marketing. Video marketing provides 100% support for your business.

A good story telling must be delivered to shoot and upload proper video. Set along with your team and plan the budget. A good video must not be long more than 4 to 5 minutes. According to the time estimation, plan your budget and shooting spots. The video stuff should be strong as well as in lighter way to be catchy to viewers. Consider that music to be related as per the video. One shouldn’t add melodies or beating music. The music should support the screenplay. Overall, the marketing strategy should be customized & optimized as per the taste of audience.

Don’t forget to ask the corporate or promotional video samples of the company if you plan to work with particular videography company. Check thoroughly whether the video samples are up-to the standard. Don’t worry if the budget is too costly because the output result will be good. Why you are waiting? Plan for the shooting session. Upload video to expand your business. Reaching your audience emotionally is important.




How To Choose Right Corporate Video Production Company For Your Business?

corporate video

Are you running reputable business enterprises?

Need to conduct employee awareness training?

Want to implement it perfectly & quickly?

If your answer is ‘positive’ means you need to create effective corporate video about your company. Producing employee friendly and customized corporate video plays a pivotal part in organizational success. One needs to approach reputed video production company with a track record to produce the effective corporate video as per your wish. You can achieve the business profit , with the perfect corporate video. Let’s see detailed way in choosing the right corporate video production company to cultivate business profit.

Check the portfolio:

In the digital world, everything has been digitalized and customized. Just check their video samples on world-wide-web. Play & see the produced videos for quality. Check whether their production design is matched to your taste. Find video style, tone, picturaization and many things. Come to the decision in contacting the video company that’s useful to business profits. Total number of videos produced by the company guarantee the successful process.

Ask the samples videos:

Content plays a main role of any video. Content creation is an important aspect in video production. Check their storytelling, design, shooting, style and finishing touches. The style of video-making should be blended with employee friendliness. It should be creative, perfected & match up to the industry standard. Advancement makes everything so easy & take the process to the next level. Don’t miss to ask the technology used in making the video output.

Budget plays its role:

Cost has its own role in the production process. One needs to mind the budget in making this video. More reduced pricing may result in getting unacceptable output results. There are many companies engaged in giving proper video output result at reasonable cost.

One of our Corporate video by Easton

Why Video Works on Social Media?


Digital media has taken the entertainment to the next level. Digitalization has made the human life so easy, convenient and efficient. Everyone is in the situation of not able to spend a single second without using digital gadgets. It’s to be admitted that using innovative gadgets have become part of our lifestyle. Social media makes people to share joke, information and aid in lesser than a minute globally. It is very true that modern people likes to live in virtual world than in physical world. This easily understands that business people has to utilize social media to reach global people.

‘A picture is worth a thousand words’

According to branding, the above text can be changed to

‘A video is worth a thousand words’

Visual content connects people very emotionally than other modes of content. So that an impact of cine industry among society people is very larger. The way it creates influence is big and not able to be given by other sources of entertainment. It’s understandable that since yesteryears everyone enjoys to watch movies.

People likes to enjoy things which give pleasure and entertainment. Video mode offers rich taste of entertainment. Social media is the platform which offers complete entertainment. This results in modern people to share and enjoy  videos.

So that only business persons are engaging in creating, uploading and sharing business videos. Digital people uses the social media application in healthy way to reach customers.

Are you owning a business?

Need to expand your business?

Want to reach your customers effectively?

Create your account in social media. Upload videos to your needs. Reach customers. Expand your business. Start creating videos to cultivate profits. One of our sample video:

Reasons To Upload Your Video On Facebook

corporate video


The way of marketing in social media platforms takes importance more than the word ‘Marketing’ itself. Social media application is one of the recent inventions in the world of internet. Social media connects people from every nook & corner of the world than physically. Social media not only connects people but allows to share info. Jokes, etc.

Best social media platform

Using social media application has become a part of life in today’s world. Facebook, today’s best social media platform, used by million people in world. It’s understand that every post in social media reaches almost all people in the world.


Definitely, you can reach million people in the world since Facebook is credited as the top most social media platform. Uploading video with finest story telling concept is favorable to get likes and shares. So, upload promotional video in ‘Face Book’ as per the peoples tastes. Get more likes & shares today to reach millions of people less than a second.

Instant famous

Your organization get worldwide reach &this make your organization get instant famous among people. Utilize this opportunity to serve international clients beyond borders.

More Talent pool

This facility makes your organization to get more talent from many areas. Video in ‘social media platform’ serve as a recruitment notice for everyone.


Make use of the opportunity to survive successfully in the business world. By frequently posting video or post in ‘Face Book’, you are connecting to people emotionally. Emotional connection is one of the finest factors to taste the success crowded marketplace.

Plan, Shoot, edit and upload promotional business video in ‘Face Book’ today. Craft video with good story.

Secret To Making Your Video Better

corporate video


Everyone must be known about the “English language-idiom” A picture is worth a thousand words. In the business environment, it can be retuned as “A video is worth a thousand words. It’s understandable that powerful business video makes great positive impact on audience mind. Targetable business video brings more talented staff to the business company. Reach your audience effectively before others do. Let’s see the video ethics of business video to make an impact among audience.

Blends with emotional touch

Nothing can shakes the human mind but the emotion. Yes, one should add emotional elements in video to the touch the target audience emotionally. Specify the highlights of the business blends with artistic touch. Not only the video, the emotional touch should be added to all areas when it comes to people focused services/business.

Brand-driven story telling

The story telling should be good, unique and be professional in reaching the audience. Story telling must be blends with people oriented approach whether it is sound, slide or color. It should be limited within 2 minutes and must not have boring features. Kindly, refer more news on internet since we live in the era of digitalization. The story telling should be clear and concise.

Add music at the right pitch

Music is everything. Human mind yearns for good music always and enjoys the same in lifetime. One should combine the artistic musical in the business video since your audience always prefers musical attachment to any other.

Reach your audience in a second with top notch quality. Reach digital citizens quickly and expand your business. Have perfect video for your best company. Get in touch with the good branded company to shoot the best video.

one of our sample video:


Best Things For Best Corporate Video

corporate video

The main goal of creating Corporate Video is to people should understand the culture of company in few minutes. It a hectic task for the creator to create an awesome corporate video for public. But, it is easy if works smartly, rightly and clearly. One must know the pitch of the target audience for the best output. At First, the creative output must be engaging as well as touching. The term ‘touching’ means the video should explain the customer-centric process, services or policies interestingly. Let see the best do’s in creating best video

Story telling in people engaging way:

Create good corporate screenplay as it engages your audience but not engage yourself. Your audience should involve with video from first to last slide. You should bring the customers culture in the video since the video is for the people.


Mix the right blend of music as it touches the people as well as to the video. Kindly, know the audience preference in enjoying right blend of music and make it. Music plays an important role in taking the screenplay to the next level.

Managements’ interviews:

It’s good to include executives’ interviews in pleasant manner. This improves the essence of the video. This useful in company’s growth. The management executives should take part in the shootings as it marks the better impression in the audience minds.

Add employees experience:

Including the employees experience makes people to connect more emotionally with the company. This improves your company’s reputation among people.

Include Highlights of the company:

You know about the company’s highlighting factors. List up the highlighting points and executes all the points in emotional way. Give only important points but don’t list all the points. Select with your board members to list the points in video.


Our sample corporate video: