Four Basic Rules For a Corporate Video

corporate video

The world enjoys the rapid development of digital technology. Digitalization makes every business entrepreneur to market their service easily, effectively and quickly. It is understandable that digital marketing benefiting the business persons namelessly. Video marketing is one of the useful tools in digital marketing.Successful Business Company has to invest more number in video marketing strategy to increase the profit. Video making codes are available to shoot & upload management oriented video. Let’s see some of the don’ts in crafting perfect video.

Mind the running time:

The corporate video should be lesser than 15 minutes. It has to very simplify to suit the taste of employees or management. The time consumption makes the major part in crafting the business video. More running time results in boring the viewers.

Don’t pitch more informative:

Giving more information results in confusing the audience. Just give important points. Little info. Only fixes in viewers mind. Too much info. fixes viewers mind with no information. Discuss with your team and be selective in crafting the video.

Tell your story for internal environment:

Craft your corporate story for internal business environment. Tell as it is apt to business employees, management and executives. Story telling should be good. As a business person, you must know the difference between promotional video and corporate video. Promotional video targets the audience and made only for marketing wherever corporate video is made for internal purpose.

Be patient till completion:

Whether you craft video for people or employees, you need to be patient until the completion. If you hurry up the project means, you may not achieve guaranteed output. To get better result, be patient till the end. Neatly shoot the video and edit as per the standard.

Craft and share business videos to your needs.



Difference Between Corporate Video & Promo Video

corporate video


In the present technological world, every one relies up-on electronic gadgets to get the job done. Video marketing is the favorite term for almost all people in the business world. Are you successfully running a business? If your answer is ‘Yes’ means open account in social media platforms to create & upload promotional videos about your business. You are able to reach thousands of people within less than a second in opening profile account in SMP.

Do you know the difference between promotional & corporate video? Corporate video means video is created for the company people. Promotional video is created for the public people. Promotional video is about history of a business, benefits & how it emotionally connects with employees & people. In less than 5 minutes, it tells completely about the company vision & mission in good format. Satisfaction is the main point after watching the promotional video.

Promotional video is mainly for marketing & promotion. Promotional video is customized as per the taste of audience. It has customized colors, storytelling concepts, ingredients etc. Have a glimpse of many promotional business videos in social media platforms. The story telling concept is differed from business to business.

Corporate video is mainly created for business employees whether technical or non-technical. It can be customized as per the business language to suit the business people. The corporate video must be blended with the corporate language. It has to be informative blended with the promotional concept. Kindly, check with the video company whether it is standardized in planning & creating promotional and corporate video for business enterprises. Don’t forget to ask the budget in creating videos for your establishment.