Explainer videos are considered to be as vital marketing tool for any kind of business. The explainer video is essential factor to promote any business to the mass audience.
Here are various reasons why a business needs an explainer video
Explain the product or service in seconds
Boost all of the marketing campaigns
Help to build personal brand
Increase product sales
Explain the product or service in seconds:
It is highly important to explain that the business idea to the consumer quickly and thereby reaching mass audience in short span of time.
Boost marketing campaigns:
The explainer video which is made for business can able to boost all the marketing campaigns such as social media websites, digital and in person marketing. If the explainer video can boost the marketing campaign of any business and thereby increasing the sales and brand value of the company.
Build Personal Brand:
The explainer video can help to build the personal brand for any business. Personal branding is all about giving a unique identification and standout among other companies doing similar business or various other businesses.
Increase Product Sales:
The explainer video helps to increase product sales for a business just by explaining the product to the mass audience in a short span of time.
An advertising video is a powerful audio- visual medium in order to be created for a product, company or a brand. The AD Video is one of the smartest ways to showcase our talent and creativity in few minutes.
There are few tips to Create Effective Advertising Video
Making a Brief ADS:
Advertising videos are usually of short video length, may be of 30 seconds to one minute. If the advertisement prolong for more than a minute, it may look odd and boring. In order to avoid it, we can make use of short ads that convey the message in a most interesting way.
Make a Ad Video:
The making of Ad video must be of interesting and it must convey the message in a right way. The ad video can be made for product or brand or for a company. It should be visual appealing and it should look sensible to the audience. It can be funny but not like a jokey ad video.
Using Clear Language:
The usage of clear language is most important aspect of creating advertising videos. The clear language used in the ads conveys the message clearly and thereby not confusing the audience about any product or brand.
The Product Explainer video is all about showcasing a product. It can be like a TV commercial ad which completely focus on the product or a brand. The Product Explainer video can be of 30 seconds time limit.
It can be used in online social websites, in showrooms, exhibitions and it can be mailed to customers too.
The target audiences for product explainer video are potential and online customers, distributors and retailers.
A Corporate video can be defined as video that is made for the soul purpose of corporate image or identity of an organization. It says about important aspects of an organization’s values, philosophy, ethics and other services of the company.
The target audiences for corporate video are Stock holders, Investors, Business Analyst, Bankers, Clients, Potential Business Partners and Company employees.
The difference between a Product explainer video and Corporate video is that Product Explainer video just deals about product or brand but the corporate video deals completely about an organization or a company. Corporate video builds corporate or brand image of any organization or a company.
An Infographic product video is about visual form of data and knowledge in audio and video (AV) format. The video length is about 90 seconds. It’s really an interesting and entertaining combination of audio and video. The audience can easily make an emotional attachment to the message conveyed in info graphic video and they will share to friends and it can be viewed multiple times.
When we speak about infographic product video, it mainly speaks about any product or brand, its special features and the usage of product to consumer. The need to make an infographic product video is to promote any product or brand in social media sites such as Facebook, Twitter, and YouTube.
It can be said in other way as to create a product or brand awareness about the product. The AV format has got a high impact than any other format such as audio. The presentation of infographic product video must be in AV Format in order to make high impact on audience.
The main need of infographic product video is to create product or brand awareness and to market it in a right way through various online social media websites.