What is Corporate Video??

corporate video

Corporate video is about making a video for a company, organization or a MNC. It’s about making a video for company in the aspects of showing to company employees and clients and posting it on social media websites.

There are different types of corporate video such as

  • Motion Graphics Video
  • Product Video
  • Advertising Video
  • Explainer Video
  • Education Video
  • Training Video

The corporate video production process involves many processes in making of corporate video.

Client’s Enquiry:

Initially client will make enquiries, discussions with the team in order to ensure that the corporate video is made effectively. This is an initial step in corporate video production.

Developing the company concept for video:

The development of concept about company or organization is highly important in video production process because it gives the complete ideology for the creative team in making corporate video.

Developing the concept for video:

The discussion and creative work in developing concept is an important task in making corporate video because it will decide about the work quality and the overall output of the corporate video.

Production Plan:

The planning of production is based upon the budget, cast and crew and the market value of the corporate video. Thus, planning of production is the main aspect of corporate video production.

R & D – Location:

The R & D work for selecting location gives an aesthetic value to the corporate video. This makes the corporate video more effective and visually stunning!!

Video Production:

The filming of video is a significant task and process in film making. It’s totally a video roll on process in which the video is shooted at various locations with a big creative cast and crew. Any type of video making involves a certain level of risk and effort in making it as a good video.

Editing & Delivering the First Copy:

The final stage in corporate video production process is editing the raw video footage and delivering the first copy to the client. If there is any change in video content quality, the changes can be made and it can be delivered as final copy. The source file can be provided if it is requested by the client.

The steps involved in making a corporate video simply defines the corporate video. One of our sample video are..

Why video is so expensive??

Corporate video

The creating or making a video is a complex video process and it involves huge team work. The creation of high quality video content is still a large investment because it involves both creative and technical inputs to make effective video.

The two main factors which affect the total cost of the video are

  • The number of locations which are used for making videos
  • The shoot length which means number of shooting days for which the entire production will cost for the team.

Crew and Talent:

The entire crew which is headed by the director to make video which includes producer, director of photography, gaffer, grip, sound recordist, on spot editors and production assistant. If the crew is big, the expense for making video will be obviously big one. It is basically a big crew set working for Hollywood superhero movie. The effective video making involves a great talent of direction and the entire team. It’s the talent of the entire team which makes the video to be shooted within planed shooting days which will save a big money for production and thereby delivering a high quality video.

Equipment:

The equipment used for making video will come into account when it concerns with the production budget of the video. The most important aspect of making an effective video is choosing and using good or great camera equipment and lighting which is needed to make a good video for any requirements.

Production design/ Art direction:

The production design is an important part of team because they always monitor the budget of the video making as per number of shooting days. They tend to maintain an equalizing balance between number of shooting days with production value of making video.

The art direction for making video is so vital because they enhance the aesthetic value of the video. They coordinate with all the departments of video making team.

Location, transportation, set costs and food:

The location, transportation, set costs and food are the basic requirements for any team to make effective video making. It should be properly planned in order to use the production cost in an effective manner. It’s also an important factor that may increase the production value to make an effective video.

These are the factors which makes video as a most expensive making medium than any other media such radio jingles, digital posters and print ads.

Our sample video…

How To Make Effective Product Explainer Video

Corporate Video

An explainer video is a short animated idea that focuses on explaining a business idea in a simple and engaging way by the usage of clear and precise language, making a visually appealing and eye catchy visuals that quickly grab the attention and attracts the viewers.

 The various types of explainer videos are

  • Live action explainer videos which is an no-animated promotional video explaining your business’s product or service
  • Animation explainer videos which are a high fame explainer video where animation is the most preferred format to explain services.
  • Whiteboard explainer videos are an explainer video in which animation is hand drawn and erased on a whiteboard.
  • Kick starter explainer videos which are made for new companies and it is a regular one about the product or service.

The main characters of explainer videos are

Short- explainer videos are short and straight forward, Simple- it conveys simple and clear message, Focused on target audience and their problems, High quality, Animated characters, Branding colors and Music and Professional voice over work.

The major four benefits of making an explainer video are

  • Explainer videos can explain about business idea within seconds
  • It can Boost your online visibility and viewership
  • It can Increase conversions
  •  It will Build your product or brand awareness

When we make the explainer video for our product or service, it is significantly important it must be 100% customized and easily accessed to the needs of target audience.

How Long My Video Should Be??

corporate video

The length of any video is based upon the type of video that is made and the purpose of making the video. The optimum length of any video should be of 45 seconds up to 2 minutes. It is necessary to know that how long each type of video may prolong based on the need that the video is done for it. The real answers behind how long a video should be…will be decided upon two factors.

  • To be short and precise
  • It depends on the type of video

Hitting the play button:

The audience will decide about before clicking on play button apart from the excellent quality of your product or brand. It will be decided by two main factors such as the thumbnail of video and the length of the video.

The various type of videos which are made and used for unique purposes. The four types of videos are

Explainer Videos:

There are lot of different type of tutorials and explainer videos which promote and enhance the product or brand image and identity. The length of the video should be 45 to 90 seconds which make it more interesting and grab the attention of the viewers.

Commercial Ads:

The creative commercial ad video which is mainly broadcasted in television and online video channels such as YouTube, Vimeo should not be more than minute. To be simple and clear, it should be so short such as 10 seconds or 15 seconds because broadcasting an ad is so expensive which may cost lakhs of rupees per second of the actual video length.

Corporate Videos:

A corporate video can be simply defined as a video which is created and produced by a business firm or an organization. It’s mainly used to promote and create brand or corporate awareness and identity. Corporate video can be used in a business setting for presentations to employers and clients.

Testimonials:

The testimonials type of video is informative video format. It involves information about the product or brand along with customer’s testimonials mentioned in the video.

The length of the video depends upon the type, use and marketing of the video. It also concerns with how well it is presented to the audience in an attractive way. The video length will create strong brand or corporate image and identity about the product, brand or company.