Corporate video refers to making of audio-visual corporate video material which is produced primarily for the usage of creating a brand or corporate identity of a company, corporation or organization.
The video production involves three basic steps in creating any video. The corporate video production process includes
It is critical and important to create an attractive and interesting corporate video. It should be short, catchy and convey meaning to the viewers. There are few steps involved in three stages of video production.
The pre-production is the Initial and Important step in video production process which involves Setting or fixing a budget, Developing the creative part of video, Writing a script, Create a shot list, Creating storyboard, Finding out locations, Determining required equipment needs, Casting for making video and Schedule the shoot for the video.
The production process involves complete shooting schedule starts right from first day till the last day of shoot. There is still lot of work to be at production stage of video making. The work includes Setting up lights, Camera roll on and directing the actors and Getting B-roll footage or video patch work like establishment shot of location.
Once the video shoot is completed, the post production process begins. Some people thinks that just editing is a key factor of post-production process, but it involves major process such as sound mixing design and mixing, voice over work….the important post production process are Video Editing, Sound Design and Mixing, Voice over work, Special Effects and Color and Graphics and Text.
The video can be short, catchy and more interesting to viewers in order to convey the content of the video. The duration should be five to ten minutes to convey the video in an effective and interesting way.
A corporate video can be simply defined as a video which is produced by a business firm or an organization. It’s mainly used to promote company’s brand. Corporate videos which can be used in a business scenario have got many different purposes.
Employee’s Training, instructional and safety videos.
New product or service demonstrations
Client and customer testimonial videos
Event or activity event summaries
Interview with company leaders
Company’s intro profile to potential clients or customers.
There are three key factors which focus on the importance of corporate video in the world of business
Different ways to Consume the information:
There are different ways to consume information such as reading the written text or company blog. The most effective way to consume information is to see a video. Most of the senior executives in company would like to watch video than reading.
A corporate video can boost your company profile through online and social media marketing strategy and through company’s official websites.
The videos can be easy shared through company’s email account and can be easily posted on company website and other social media sites.
Creating brand strategy and awareness using videos:
If we are sharing a corporate video, the company’s brand must be embedded in the message along with video. It is always essential to include complete profile details in your video. The building of branding awareness of your company through corporate videos will help to create uniqueness for your company which will be compared with the competitors in any industry by the viewers.
Corporate videos have different purposes such as to gain new customers, recruiting new employees, to increase sell new products or services and others are simply to increase brand awareness among a targeted audience.
The corporate video has got an emotional appeal and the purchasing decisions of customers are emotionally connected because we are rational beings. Most of the corporate video is so analytical and boring. If you want to reach anyone, it should connect with the emotional level throughout the video. It will grab attention till it ends.